﻿{
    "id": "16884",
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    "title": "Don't consider comic series an entry into showbiz Says Rohit Sharma",
    "lang": "en",
    "series": "20",
    "cup_year": "2016",
    "article_type": "General",
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    "editor1": "<p><strong>New Delhi, June 9 (CRICKETNMORE):<\/strong> Star batsman Rohit Sharma, who will be seen in a superhero avatar in the digital comic series &Acirc;&ldquo;Hyper Tygers&Acirc;&rdquo; that was launched on Thursday, says he took the leap from the sports world to the creative field as &Acirc;&ldquo;it marries&Acirc;&rdquo; his concerns with his &Acirc;&ldquo;passion&Acirc;&rdquo;. However, he doesn&Acirc;&rsquo;t feel that it marks his entry into the entertainment industry.<\/p>\r\n\r\n<p>Mumbai Indians skipper Rohit shared that he considers the comic series, launched in collaboration with Graphic India, Britain-based ISM Komix and Cornerstone Sport, as a bridge to &Acirc;&ldquo;reach out to&Acirc;&rdquo; his fans.&nbsp;<\/p>\r\n\r\n<p>Hyper Tygers is touted as the world&#39;s first superhero cricket team that plays futuristic &#39;Hyper Cricket&#39; to save the environment, their village, and the world.&nbsp;<\/p>\r\n\r\n<p>&Acirc;&ldquo;If you care about your future and the future of your kids, then now is the time to take action and go green - I have always believed this. This opportunity immediately appealed to me. It marries my concerns with my passion, and the fit was unbeatable,&Acirc;&rdquo; Rohit told a news agency in an exclusive email interview.&nbsp;<\/p>\r\n\r\n<p>&Acirc;&ldquo;I do not view it so much as me entering the entertainment industry at all, but more in the light of &Acirc;&lsquo;I can now use this medium to reach out to my fan base and share messaging that I care about, with a positive outcome for the planet&Acirc;&rsquo;.&Acirc;&rdquo;&nbsp;<\/p>\r\n\r\n<p>The &Acirc;&ldquo;Hyper Tygers&Acirc;&rdquo; e-books are available on DailyHunt starting Thursday and can be accessed free of charge for the first two weeks, after which each chapter will be priced at Rs 10. A new chapter of &Acirc;&ldquo;Hyper Tygers&Acirc;&rdquo; will be released every week.&nbsp;<\/p>\r\n\r\n<p>What role do you think comics play in sending out a social message?&nbsp;<\/p>\r\n\r\n<p>&Acirc;&ldquo;I think that all media has the ability to communicate messages, no matter if it&Acirc;&rsquo;s TV, cinema, theatre or books. &#39;Hyper Tygers&#39; as a comic book and an animated series (on digital platforms) is uniquely positioned in a way that they reach out to an audience of all age groups and the massive world of cricket fans.&nbsp;<\/p>\r\n\r\n<p>&quot;If we can embed the idea of being champions for the environment in everybody&Acirc;&rsquo;s minds, then we can hope to make the world a better place for everyone,&Acirc;&rdquo; he said.<\/p>\r\n\r\n<p>&Acirc;&ldquo;Hyper Tygers&Acirc;&rdquo; is set in a futuristic India (in the year 2077) where technology is super-advanced. In fact, cricket has also been upgraded with a &#39;futuristic&#39; twist for the series.<\/p>\r\n\r\n<p>The superheroes play &#39;Hyper Cricket&#39; -- which infuses technology to the sport -- and Rohit feels that &Acirc;&ldquo;by showing a world in which cricket idols are making a difference, we hope to create tremendous impact with the comic and show that everyone, no matter who they are, can make a difference&Acirc;&rdquo;.<\/p>\r\n\r\n<p>Calling it a &Acirc;&ldquo;great&Acirc;&rdquo; concoction, Rohit says it &Acirc;&ldquo;has been a long time coming&Acirc;&rdquo;, adding that the story is at par with any &Acirc;&ldquo;graphic novel on a global level&Acirc;&rdquo;.&nbsp;<\/p>\r\n\r\n<p>Xan Morgan, who was part of Prime Minister David Cameron&Acirc;&rsquo;s 2012 trade delegation to India, representing the environment and water from Britain, is the co-creator of the series. &Acirc;&ldquo;Hyper Tygers&Acirc;&rdquo; is also developing original storylines with British charity Elephant Family, founded by Mark Shand, brother of Camilla, the Duchess of Cornwall.<\/p>\r\n\r\n<p>ISM Komix and Graphic India will also be planning a worldwide animation, digital video and gaming strategy around &Acirc;&ldquo;Hyper Tygers&quot;.&nbsp;<\/p>\r\n\r\n<p>The cricketer feels &Acirc;&ldquo;it is never too young to create an awareness for the preservation of the environment in a child&Acirc;&rsquo;s mind or anybody&Acirc;&rsquo;s mind. Today we need this more than we ever did.&Acirc;&rdquo;<\/p>\r\n\r\n<p>Rohit is considered to be a youth icon, and he says with the role comes responsibility to &Acirc;&ldquo;inspire people&Acirc;&rdquo;.&nbsp;<\/p>\r\n\r\n<p>&Acirc;&ldquo;I try to do that with my career and I hope to do that with the &#39;Hyper Tygers&#39; comic and animated series. If people look to the example of the &#39;Hyper Tygers&#39; to try to be the best at cricket while trying to be more environmentally conscious I&Acirc;&rsquo;m confident we can make the world a better place sooner rather than later,&Acirc;&rdquo; he said.<\/p>\r\n\r\n<p>Agency.<\/p>\r\n",
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    "created": "2016-06-09 16:19:00",
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