﻿{
    "id": "166063",
    "author": "23",
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    "title": "'Who Will Give 21 Crore To Starc In Australia': Sidhu Labels IPL As Marketing Manager's Dream",
    "lang": "en",
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    "article_type": "General",
    "excerpt": "The Indian Premier League: Former India batter Navjot Singh Sidhu hailed the Indian Premier League (IPL) as a marketing manager\u2019s dream for having incentivised the tournament beyond imagination, making it more appealing for foreign players. ",
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    "editor1": "The Indian Premier League: Former India batter Navjot Singh Sidhu hailed the Indian Premier League (IPL) as a marketing manager\u2019s dream for having incentivised the tournament beyond imagination, making it more appealing for foreign players.<\/p>\r\n\r\n<p>As the 2025 IPL season has kicked off in blockbuster fashion, Sidhu cited comparison from his playing days in England\u2019s county championship to the outrageous amount of money players have gotten in last year's mega auction in Jeddah.<\/p>\r\n\r\n<p>\u201cThe Indian Premier League is the crown jewel and has raised the level of India\u2019s pride across the world. Earlier, we used to go to play county championship in England in huge numbers, now they are the ones who come to our country because the IPL has been incentivised.<\/p>\r\n\r\n<p>\u201cWho will give 21 crores to Mitchell Starc in Australia? It is a marketing manager's dream. A lot of people criticise but you have to compliment Indian cricket for being run so beautifully. Indian cricket is so big that it can sell ice to the Eskimos and sand to the Arab,\u201d Sidhu, JioStar Expert, told IANS in a round-table conference.<\/p>\r\n\r\n<p>The 2024 edition of the tournament saw batters dominate throughout and the breakthrough of young guns in the likes of Abhishek Sharma and Angkrish Raghuvanshi. Sidhu weighed in on the \u2018Bold vs Gold\u2019 debate and claimed the younger generations are getting ready to carry forward the baton from the senior players.<\/p>\r\n\r\n<p>\u201cWho will give 21 crores to Mitchell Starc in Australia? It is a marketing manager's dream. A lot of people criticise but you have to compliment Indian cricket for being run so beautifully. Indian cricket is so big that it can sell ice to the Eskimos and sand to the Arab,\u201d Sidhu, JioStar Expert, told IANS in a round-table conference.<\/p>\r\n\r\n<p><b>Also Read: <\/b> <a href=\"https:\/\/www.cricketnmore.com\/tagging\/highest-tax-paying-cricketers\">Highest tax paying cricketers<\/a><\/p>\r\n\r\n<p>Article Source: <a href=\"https:\/\/ians.in\/english-wire\/sports\/1\" rel=\"nofollow\">IANS<\/a><\/p>\r\n\r\n",
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    "created": "2025-03-24 19:36:07",
    "updated": "2025-03-24 19:36:07",
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