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    "title": "What happened with MS Dhoni is unfortunate:  Anil Kapoor",
    "lang": "en",
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    "cup_year": "2016",
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    "editor1": "<p><strong>New Delhi, April 28\u0964<\/strong> &nbsp;Actor Anil Kapoor says that endorsing brands comes with a lot of responsibility but one can&#39;t presume the legitimacy of a particular company in the long run. He also says that whatever happened with Indian cricketer Mahendra Singh Dhoni as the brand ambassador of a real estate firm was &quot;very unfortunate&quot;.<\/p>\r\n\r\n<p>Earlier this month, Dhoni resigned as the brand ambassador of Amrapali, days after the unhappy residents of a housing project in Noida launched a social media campaign, asking the cricketer to disassociate himself from the realty firm.<\/p>\r\n\r\n<p>Sharing his reaction on how brand endorsements are crucial for popular faces like him, Anil said: &ldquo;I have always endorsed those brand whom I believed and supported.&rdquo;<\/p>\r\n\r\n<p>&ldquo;I feel it is such a speculative business and sometimes you don&rsquo;t know (what will happen). What happened to Dhoni is very unfortunate. Sometimes real estate brands look very legitimate and honest so these things happen. You can&#39;t stop them,&rdquo; added the 59-year-old who was in the national capital with star Farhan Akhtar for the announcement of the 17the edition of the International Indian Film Academy (IIFA) awards.&nbsp;<\/p>\r\n\r\n<p>It&#39;s not just the cricketer who was targeted for endorsing a brand that has not fulfilled its promise. In the past, stars like Amitabh Bachchan, Madhuri Dixit Nene and Preity Zinta were also dragged into a controversy over endorsing Maggi noodles, which was temporarily banned in India apparently due to harmful ingredients.<\/p>\r\n\r\n<p>IIFA, a four-day cinematic celebration, will be held in Spain from June 23.<\/p>\r\n\r\n<p><strong>Agency<\/strong><\/p>\r\n",
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    "created": "2016-04-28 19:02:00",
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