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    "title": "Sachin Tendulkar joins Reliance General Insurance campaign against child labour",
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    "editor1": "<p><strong>Mumbai, April 20<\/strong>\u0964&nbsp;Cricketing legend Sachin Tendulkar and chess maestro Viswanathan Anand, along with many celebrities, have joined Reliance General Insurance&#39;s Twitter campaign against child labour, the company said on Tuesday.<\/p>\r\n\r\n<p>&quot;The company has partnered with Child Rights &amp; You (CRY) to raise public awareness and help in the fight against child labour,&quot; the company said in a statement.<\/p>\r\n\r\n<p>It said a staggering 5.8 million children, in the age group of 5-17 years, are currently employed as child labourers in India, the highest incidence of child labour amongst all the South Asian countries.&nbsp;<\/p>\r\n\r\n<p>Actress Soha Ali Khan, Mandira Bedi, and actor Kunal Khemu also joined the campaign.<\/p>\r\n\r\n<p>Sachin tweeted: &quot;Every child deserves to chase dreams. Let dreams be chased.&quot;<\/p>\r\n\r\n<p>&quot;Life is Like Chess. It changes with every move!,&quot; Anand tweeted.<\/p>\r\n\r\n<p>Company&#39;s CEO Rakesh Jain said that they were committed to promoting safety for all children.<\/p>\r\n\r\n<p>&quot;In the urban set up, child labour has drastically increased by 53% in the last decade,&quot; said CRY&#39;s director Anita Bala Sharad.<\/p>\r\n",
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    "created": "2016-04-20 12:48:00",
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