The auction, which lasted over 6 hours, was held in Dubai at the Coca Cola Arena and was watched for a record-equalling watch-time of 0.92 billion minutes. This represents 57% growth in total watch-time compared to last year for the event.<\/p>\r\n\r\n
Star Sports\u2019 broadcast of the auction in 5 languages was preceded by extensive lead-up coverage to the auction, which included expert analysis and fan activations across linear and digital platforms.<\/p>\r\n\r\n
The live broadcast of IPL 2023 was watched by 505 million unique viewers on TV across the Star network, which was the highest-ever for any edition of the tournament.<\/p>\r\n\r\n
An additional 2.2 million viewers tuned in for the overall coverage of IPL Auction 2023 beyond the live event, which included a curtain-raiser on the eve of the auction and \u201cCricket Live \u2013 Auction Special\u201d, live shows before, during and after the event.<\/p>\r\n\r\n
The live broadcast of IPL 2023 was watched by 505 million unique viewers on TV across the Star network, which was the highest-ever for any edition of the tournament.<\/p>\r\n\r\n
The most-watched moments of IPL Auction 2024 were the headline-grabbing bidding wars for Australian stars Pat Cummins and Mitchell Starc, who were bought by Sun Risers Hyderabad and Kolkata Knight Riders respectively for more than 20 Crores each.<\/p>\r\n\r\n
CSK\u2019s winning bid of 14 Crore for New Zealand all-rounder Daryl Mitchell also featured in the 3 most watched moments from the auction.<\/p>\r\n\r\n
Speaking on the viewership of the IPL Mini-Auction 2024, a Star Sports spokesperson said: \"A record-breaking year for Cricket viewership on Star Sports has ended on a high with the IPL Auction. The response to the auction also serves as a stellar start to the runway for IPL 2024 and reinforces the strong association of the marquee event with Star Sports.<\/p>\r\n\r\n
\"A distinctive element in this year\u2019s auction coverage was the integration of fan sentiment in our coverage, in sync with BCCI and IPL teams\u2019 efforts to integrate fans in the proceedings at the venue. The success of the auction has provided an early taster of Star Sports\u2019 coverage and substantiated our confidence in continued growth of the marquee Cricket event on TV.\"<\/p>\r\n\r\n", "image": "https:\/\/img.cricketnmore.com\/uploads\/2024\/01\/ipl-auction-2024-sees-29-tv-viewership-growth-compared-to-2023.jpeg", "alt_img": "IPL auction 2024 sees 29% TV viewership growth compared to 2023", "alt_title": "CLOSE-IN: The IPL Auction is an incomprehensible maze (IANS column)", "image1": null, "video": null, "seo_title": "IPL Auction 2024 Sees 29% TV Viewership Growth Compared To 2023 On Cricketnmore", "seo_desc": "IPL Auction 2024 Sees 29% TV Viewership Growth Compared To 2023, Indian Premier League: The mini-auction for the 2024 season of the Indian Premier League (IPL) delivered a record-equalling highest viewership.", "seo_keywords": "Indian Premier League, Stars Sports, Coca Cola Arena, Star Sports, IPL Auction, Cricket Live, Auction Special, Pat Cummins, Mitchell Starc, Sun Risers Hyderabad, Kolkata Knight Riders, New Zealand, Daryl Mitchell, IPL Mini", "tag": "", "tagging": "Indian Premier League, Stars Sports, Coca Cola Arena, Star Sports, IPL Auction, Cricket Live, Auction Special, Pat Cummins, Mitchell Starc, Sun Risers Hyderabad, Kolkata Knight Riders, New Zealand, Daryl Mitchell, IPL Mini", "status": "1", "img_rpt": "0", "google": "1", "standout": "0", "edapps": "0", "pulse": "0", "no_index": "0", "feed": "0", "fixture": null, "slug": "ipl-auction-2024-sees-29-tv-viewership-growth-compared-to-2023", "user_id": "0", "read_count": "0", "ians_date": null, "ians_time": null, "server_time": null, "trash": "0", "view_count": "1390", "page_break": "0", "instant_articles": "1", "auto_link": "1", "created": "2024-01-02 16:24:03", "updated": "2024-01-02 16:24:03", "img_from": "Image Source: IANS", "img_source": null, "schedule_publish": null, "news_keywords": "Indian Premier League, Stars Sports, Coca Cola Arena, Star Sports, IPL Auction, Cricket Live, Auction Special, Pat Cummins, Mitchell Starc, Sun Risers Hyderabad, Kolkata Knight Riders, New Zealand, Daryl Mitchell, IPL Mini", "livescore_text": null, "livescore_link": null, "btn_text": null, "resend_feed": "1", "google_feed": "1", "read_more": "0", "posted_by": "23", "jio_date": "2024-01-02 16:24:03", "scheduled": "0", "news_now": "1", "breaking_news": "1", "google_date": null, "featured": "0", "pred_match_id": null, "article_content_type": null, "link": "https:\/\/www.cricketnmore.com\/cricket-news\/ipl-auction-2024-sees-29-tv-viewership-growth-compared-to-2023-135224" }