{
    "id": "123628",
    "author": "23",
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    "title": "IPL 2023 Final: Jiocinema's Digital Powerplay In IPL 2023 Ushers In A New Era As More Than 12 Cr Viewers Tune-In To Watch Final",
    "lang": "en",
    "series": "521",
    "cup_year": "2023",
    "article_type": "General",
    "excerpt": "JioCinema's digital powerplay in IPL 2023 broke global records to usher in a new era in sports viewing.",
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    "editor1": "<p><strong>JioCinema Cricket<\/strong>: JioCinema&#39;s digital powerplay in IPL 2023 broke global records to usher in a new era in sports viewing.<\/p>\r\n\r\n<p>The IPL 2023 became globally the most watched digital event as JioCinema set an array of global benchmarks including more than 12 crore unique viewers tuning-in to watch the most thrilling IPL finals ever.<\/p>\r\n\r\n<p>JioCinema&#39;s record breaking customer engagement in IPL came with unique differentiators like 17 simultaneous feeds across 12 languages including 4K, with multi-cam views giving viewers an unprecedented degree of autonomy and stadium like experience through AR\/VR and 360-degree viewing.<\/p>\r\n\r\n<p>All this led to an increase in the average time spent of more than 60 minutes per viewer per match.<\/p>\r\n\r\n<p>JioCinema registered over 2.5 cr downloads, a record for the most installed app in a single day. After the unprecedented response through the first four weeks, JioCinema released 360-degree viewing feature to delight fans, showcasing the power of immersive fan engagement on digital.<\/p>\r\n\r\n<p>The excitement of IPL 2023 reached a fever pitch during the final as JioCinema set a new World Record as 3.21 crore peak concurrency. The official digital streaming partner registered over 1700 crore video views through the 16th edition.<\/p>\r\n\r\n<p>&quot;Record-breaking scale on JioCinema combined with targeting, the flexibility of cost, measurement, interactivity, reach, and integration offered significant advantages to its sponsors and advertisers,&quot; said Viacom18 Sports CEO Anil Jayaraj.<\/p>\r\n\r\n<p><strong>Also Read: <\/strong> <a href=\"https:\/\/www.cricketnmore.com\/live-cricket-score\">Live Scorecard<\/a><\/p>\r\n\r\n<p>&quot;The remarkable engagement and participation on digital marks an inflection point in the industry where both viewers and advertisers have made their preference clear making it a turning point for the way viewership as well AdEx is deployed going forward.&quot;<\/p>\r\n",
    "image": "https:\/\/img.cricketnmore.com\/uploads\/2023\/06\/Image-Of-Jiocinemas-Digital-Powerplay-In-IPL-2023-Ushers-In-A-New-Era-As-More-Than-12-Cr-Viewers-Tune-In-To-Watch-Final.jpg",
    "alt_img": "JioCinema's digital powerplay in IPL 2023 broke global records to usher in a new era in sports viewi",
    "alt_title": "JioCinema's digital powerplay in IPL 2023 broke global records to usher in a new era in sports viewi",
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    "seo_title": "IPL 2023 Final: Jiocinema's Digital Powerplay In IPL 2023 Ushers In A New Era As More Than 12 Cr Viewers Tune-In To Watch Final On Cricketnmore",
    "seo_desc": "JioCinema Cricket: JioCinema&#39;s digital powerplay in IPL 2023 broke global records to usher in a new era in sports viewing., IPL 2023 Final: Jiocinema's Digital Powerplay In IPL 2023 Ushers In A New Era As More Than 12 Cr Viewers Tune-In To Watch Final.",
    "seo_keywords": "Anil Jayaraj, IPL 2023",
    "tag": null,
    "tagging": "Anil Jayaraj,IPL 2023,",
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    "slug": "story-of-jiocinemas-digital-powerplay-in-ipl-2023-ushers-in-a-new-era-as-more-than-12-cr-viewers-tune-in-to-watch-final",
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    "created": "2023-06-01 10:30:58",
    "updated": "2023-06-01 10:32:16",
    "img_from": "Image Source: Google",
    "img_source": null,
    "schedule_publish": null,
    "news_keywords": "IPL 2023, Anil Jayaraj",
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    "posted_by": "37",
    "jio_date": "2023-06-01 10:30:58",
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    "link": "https:\/\/www.cricketnmore.com\/cricket-news\/story-of-jiocinemas-digital-powerplay-in-ipl-2023-ushers-in-a-new-era-as-more-than-12-cr-viewers-tune-in-to-watch-final-123628"
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