{
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    "title": "England tour financial success for region Says WICB",
    "lang": "en",
    "series": "20",
    "cup_year": "2015",
    "article_type": "General",
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    "editor1": "<p style=\"text-align: justify;\"><strong>St. John&#39;s (Antigua), Sep 17<\/strong> - England&#39;s Test tour of the Caribbean earlier this year proved a financial success, grossing $73.2 million across the region, the West Indies Cricket Board has announced.<\/p>\r\n\r\n<p style=\"text-align: justify;\">The WICB on Wednesday said the result of an Economic Impact Assessment had shown that the three Tests, which were played between April 13 and May 3, had realised a real &quot;economic impact&quot; of $59.8 million, a news agency reported.<\/p>\r\n\r\n<p style=\"text-align: justify;\">&quot;The key outcomes of the Economic Impact Assessment which was conducted during the England Tour of the Caribbean earlier this year revealed that the region, as a whole, largely benefitted from hosting the three Tests,&quot; the WICB said.<\/p>\r\n\r\n<p style=\"text-align: justify;\">&quot;The study revealed that generated gross expenditure related to the Tour was approximately $73.2 million, of which the economic impact was US $59.8 million or 82 per cent of the generated gross expenditure. The lion&#39;s share of this impact was driven by the spectators&#39; spend, i.e. $50.1 million.&quot;<\/p>\r\n\r\n<p style=\"text-align: justify;\">According to the report, the tour also pulled in 15,660 unique visitors, including 3,150 who used tour packages.<\/p>\r\n\r\n<p style=\"text-align: justify;\">In an analysis of the West Indies as an advertising brand, the report showed that there were &quot;1,477 verbal mentions of West Indies as a &#39;brand&#39; counted, generating a media value of $1.1 million.&quot;<\/p>\r\n\r\n<p style=\"text-align: justify;\">The report also showed that of the host venues for the Tests, Antigua received the largest amount of brand exposure with 40 per cent while Grenada gained 39 percent.<\/p>\r\n\r\n<p style=\"text-align: justify;\">However, the Barbados Test which ended in three days gained only 21 percent.<\/p>\r\n\r\n<p style=\"text-align: justify;\">The England tour historically has been the most lucrative Home Series for the region, with large numbers of visitors making the trek to the Caribbean - mostly from the United Kingdom.<\/p>\r\n\r\n<p style=\"text-align: justify;\">Again this year, all three Tests were well subscribed as West Indies managed to pull off a creditable 1-1 draw in the series.<\/p>\r\n\r\n<p style=\"text-align: justify;\">They drew the first Test in Antigua, lost the second in Grenada by nine wickets before rebounding to win the final game at Kensington Oval in Barbados by five wickets.<\/p>\r\n\r\n<p style=\"text-align: justify;\"><span style=\"line-height: 20.8px; text-align: justify;\">(IANS)<\/span><\/p>\r\n",
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    "created": "2015-09-17 10:44:00",
    "updated": "2015-09-17 10:44:00",
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